This outdoor campaign was an epiphanal moment in my career. The moment I realized that corporations, not governments, have the money and a more vested interest in creating real, positive change in society. The four visual concepts were inspired by and created with Chris Jordan, a litigating attorney turned environmental activist photographer. After first hanigng up on me, I was able to help Chris see how commercial work can have a more positive, lasting effect than grassroots activism. These ads ran in every major airport in the world, as well as at events like The Masters and all four Grand Slam Tennis events.
Collaborators: chris jordan, merv rey, ibm, ogilvy
