Way way back in 2008, we wanted to go deeper into the magic of working with IBM than thirty and sixty second TV spots would allow. We chose the documentary style not because it was trendy (we started it), but because the best way to understand the value and depth of a partnership with IBM is from the clients who have experienced it first hand.
The IBM Documentary Project started with 4 docs shot on the clients premises, from their mouths, and on their terms. Ultimately, we shot well over 50 documentaries over the course of four years featuring clients in every key industry and more than 23 countries.
Collaborators: Jeff Fuerzig (Director), Harley Davidson, New York City Police Foundation, NYPD, PGA
