Way back in 2018, AI had yet to become the talk of the town. But it was all we were thinking about at Ogilvy, as we prepared this exhibition for IBM's Watson Headquarters in Astor Place, NYC. The question was how to raise awareness of the power and practicality of Watson's leading APIs in a way that both big-time CEOs and aspiring engineers would love.
Art with Watson explores the complexity of our modern era of data overload and the benefits of having a cognitive system like IBM Watson. We invited leading designers, illustrators, photographers and artists to work with Watson, each experimenting with an individual API to create a unique piece of art. The word THINK is hidden within each piece — reminding us that we’re in an era of thinking machines working alongside humans to solve our greatest challenges.
collaborators: sid tomkins, jake chessum, ruslan khasanov, james, mike hahn, oleg soroko, craig cutler
