Aaron is a creative problem solver with 25+ years of experience running large agencies and teams, building holistic brand strategies, and creating innovative campaigns. His journey has provided him with a deep understanding of brand advertising, emerging platforms, and most importantly, people.
Throughout his career, he has played pivotal roles in some of the most creative advertising agencies including Ogilvy, TBWA\Chiat\Day, Arnold, and Goodby, Silverstein & Partners. He has helped concept, create and guide award-winning campaigns for Facebook, IBM, hp, Coca-Cola, Adidas, Unilever, Michelin, and AB InBev, to name a few. Prior to starting his own brand innovation consultancy, Aaron led the global team for Meta’s Creative Shop, working closely with brands and agencies to inspire a better understanding and creative exploration of Meta's constantly evolving platforms.
Aaron is a guest lecturer for undergraduate and MBA students at NYU Stern School of Business, Cornell Tech, and Wake Forest University. He has been fortunate to serve on international creative juries including Cannes, One Show, D&AD and the Art Directors Club and his work has been celebrated by the One Show, Cannes, LIAA, New York Festival, the Clios, Effies, Art Directors’ Club, Andys, and SXSW.