Aaron Griffiths
Creative Director | Brand Strategy
ABOUT ME
For more than 25 years, I’ve been a builder. Building global brands & cultures of creativity. Crafting award-winning 360 campaigns & hacking emerging platforms. Fostering trusted relationships with clients & collaborators. Championing curiosity, kindness & connection.
EXPERIENCE
GriffCo, Founder — 2022–Present
Brand consulting with a purpose. We help good causes become great and great brands realize their mission. When ideas are built around the human need –not just what businesses need– the work has a far greater, long-term impact for everyone involved.
Clients: World Bank, ForgiveCo, AgenusBio, Yim Hydration, Telegiro, Craig Newmark Philanthropies
Deliverables: Brand Strategy, Purpose Definition, Platform Ideas, Social-first Strategies, Partnerships
Meta, Global Creative Director — 2016-2022
Inspired global clients and their agencies to understand and embrace Meta platforms as a powerful amplifier for creativity. Built Social Impact discipline & delivered social-first, purpose-driven campaigns.
Clients: ABi, McDonald’s, Adidas, Coca-Cola, Facebook, Instagram, NRDC, Estée Lauder & L’Oreal
Deliverables: Global Roadshows, Social-first Strategies, Emerging Tech Mentor, Co-creation
GriffithsFisher, Creative Director — 2014-2016
Built and collaborated with bespoke, world-class teams based on the specific project goals of our clients.
Clients: IBM Watson, 23andMe, Unilever, PIPs Social Currency
Deliverables: 360 Campaigns, Social Video, Brand Strategy, Business Development
Arnold WW, Chief Creative Officer — 2012-2014
Partnered with CEO and President to lead overall agency business, while leading a 40-person creative department including all hiring and talent management. Led creative and business development.
Clients: Unilever, Hershey, 23&Me, Tribe Hummus, Milk Bone
Deliverables: Biz Dev, Agency Management, 360 Brand Campaigns, Inspiration, Leadership
TBWA Chiat Day, Creative Director — 2011-2012
Creative lead for agency’s two largest accounts. Built collaborative, cross-functional teams to successfully deliver press worthy campaigns and drive constant business growth.
Clients: Michelin, Vonage
Deliverables: Client Relationships, 360 Brand Campaigns, Breakthrough Digital Content
Ogilvy, Executive Creative Director — 2005-2011
Built and led teams of 5 to 50 creatives in the development of award-winning, 360 campaigns for global brands. After moving from SF to NY, led the successful consolidation of the substantial creative teams for OgilvyOne & Ogilvy to better deliver on holistic strategies and campaigns.
Clients: IBM, Coca-Cola, Fanta, Kodak, Sprite, Lenovo, KFC, Yahoo!
Deliverables: Brand Strategy, 360 Brand Campaigns, Breakthrough Digital, Team Leadership, Biz Dev
Goodby, Silverstein & Partners, Senior Writer — 2001-2005
Built the agency’s first digital creative & production discipline, transforming this already epic agency into the world’s most awarded agency for interactive campaigns.
Clients: hp, Saturn (GM), Adobe, California Milk Processors, Goodyear
Deliverables: Built Interactive Discipline, 360 Brand Campaigns, Breakthrough Digital Experiences
EDUCATION
Santa Clara University, California — BS, Marketing & Studio Art, 1993
The Creative Circus, Atlanta, GA — Creative Advertising
AREAS OF EXPERTISE
Creative Leadership, Global Brand Strategy, Emerging Technology, 360 Campaigns, Purpose-Driven Marketing, Talent and Culture Development, Speaker & Educator
RECOGNITION & INFLUENCE
Awarded for Creative Excellence by Cannes Lions, One Show, D&AD, Effies, Andy’s, Art Director’s Club, Communication Arts, London International, SF & NY Addy’s
Served on juries for the One Show, D&AD, Effies, Andy’s & Art Directors’ Club
Guest lecturer at NYU Stern School of Business, Cornell Tech & Wake Forest University